My job is more like that of an analyist rather than that of a creative, in affiliate marketing you ahev to blend creative and entreprenural thinking against commercial decisions, given this, its all about the data, and its all about letting the data justify your actions. we test everything and no decision we make is done with out first looking at the data, and setting up a clear question of what it is we’re looking to test, i believe that this is one of the key benefits of affiliate marketing, and most online marketing channels. after all, its the data that counts. the kind of things we look at include impressions, clicks, sales and sales volume, this is just the base level the next level is conversion rates, click through rates and comparables against other channels – i.e. cost per click, revenue per click, cost per thousand impressions, reveneu per thousand impressions.
by looking at this data on a campaign, affiliate type and individual affiliate level, we can optimise the campaign using various ‘levers’ these levers include consumer incentives, discount codes, site optimisation to improve conversion rates, creative optimisation to improve click through rates, affiliate selection and commission adjustments.
in this way we can take campaigns from simply ‘running’ to fully optimised, though optimisation never ends.
by looking at this data on a campaign, affiliate type and individual affiliate level, we can optimise the campaign using various ‘levers’ these levers include consumer incentives, discount codes, site optimisation to improve conversion rates, creative optimisation to improve click through rates, affiliate selection and commission adjustments.
in this way we can take campaigns from simply ‘running’ to fully optimised, though optimisation never ends.
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