finally back in the swing of things, with work already starting the mount up, i’ve not had some time to sit down and write. so, whats big in 2011 in the world of afiliate marketing?
1. retargeting – i reckon, the world of affiliate marketing will see more and more retargeting and its associated privacy issues
2. vouchers – every year this comes up, so i’m going to be a little more specific, i personally think there will be a shift from this, particularly by brands, every client i’ve worked with has asked how we can get the same volume of traffic without having to use the voucher sites. this being said, you cant ignore just how influential these sites are. regardless, its sure to drum up debate on the usual affiliate forums and no doubt we’ll see merchants starting to edge away where they can.
3. attribution – hopefully this will be the year that we actually see a working attribution model on an affiliate campaign, more importantly i’m hopeful that we’ll see a theroetical model of how multichannel, multinetwork/affiliate attribution could work
4. Mobile – apparently this is the year of mobile, and we’ve already seen a mobile affiliate network developed, i suspect we’re going to see changes in tracking to allow compatability between moblie and online, i’m sure we’ll start to see a new breed of app affiliates crop up, and hopefully doing a bit more than simply listing vouchers.
6. B2B – i think we’ll start to see more B2B businesses asking to working in an affiliate format, however its chicken and egg given we’ll need B2B affiliates as well, i suspect this is a growth area that will see movement this year.
7. new customer vs repeat customer – i think several businesses are now at a point where their internal CRM (customer relationship management, i.e. email marketing) has grown to the point where the believe they shouldn’t be pying affiliates for repeat customers, i think we’ll see more affiliate campaigns that focus on new customer, perhaps paying lower or no commission at all for repeat customers.
8. CRO (conversion rate optimisation) – i think this year will see the growth of CRO within businesses, its not a directly linked to affiliate marketing, but conversion rates always have an impact on affiliate campaigns, so growth in CRO will have a knock on effect with affiliate campaigns.
9. merchant to merchant partnerships -i think we’ll see more of merchants acting as affiliates of other merchants, though i mean affiliate in the looses sense, they payment or exchange won’t necissarily be money, but could be traffic.
10. 2011 the year of data – i think we’ll be looking at more data being captured and menipulated by merchants agencies and networks, i think that networks are going to need to be smarter and more creative with the technology they provide.
Overall, i think 2011 is going to be a strong year for affiliate marketing, especially with global economies still teetering precariously, i think we’ll see growth as more businesses start to realize that affiliate marketing is both cost efficent and safe as a marketing and payment model, which should help the industry become more organized and professions…all good things in my eyes.
1. retargeting – i reckon, the world of affiliate marketing will see more and more retargeting and its associated privacy issues
2. vouchers – every year this comes up, so i’m going to be a little more specific, i personally think there will be a shift from this, particularly by brands, every client i’ve worked with has asked how we can get the same volume of traffic without having to use the voucher sites. this being said, you cant ignore just how influential these sites are. regardless, its sure to drum up debate on the usual affiliate forums and no doubt we’ll see merchants starting to edge away where they can.
3. attribution – hopefully this will be the year that we actually see a working attribution model on an affiliate campaign, more importantly i’m hopeful that we’ll see a theroetical model of how multichannel, multinetwork/affiliate attribution could work
4. Mobile – apparently this is the year of mobile, and we’ve already seen a mobile affiliate network developed, i suspect we’re going to see changes in tracking to allow compatability between moblie and online, i’m sure we’ll start to see a new breed of app affiliates crop up, and hopefully doing a bit more than simply listing vouchers.
6. B2B – i think we’ll start to see more B2B businesses asking to working in an affiliate format, however its chicken and egg given we’ll need B2B affiliates as well, i suspect this is a growth area that will see movement this year.
7. new customer vs repeat customer – i think several businesses are now at a point where their internal CRM (customer relationship management, i.e. email marketing) has grown to the point where the believe they shouldn’t be pying affiliates for repeat customers, i think we’ll see more affiliate campaigns that focus on new customer, perhaps paying lower or no commission at all for repeat customers.
8. CRO (conversion rate optimisation) – i think this year will see the growth of CRO within businesses, its not a directly linked to affiliate marketing, but conversion rates always have an impact on affiliate campaigns, so growth in CRO will have a knock on effect with affiliate campaigns.
9. merchant to merchant partnerships -i think we’ll see more of merchants acting as affiliates of other merchants, though i mean affiliate in the looses sense, they payment or exchange won’t necissarily be money, but could be traffic.
10. 2011 the year of data – i think we’ll be looking at more data being captured and menipulated by merchants agencies and networks, i think that networks are going to need to be smarter and more creative with the technology they provide.
Overall, i think 2011 is going to be a strong year for affiliate marketing, especially with global economies still teetering precariously, i think we’ll see growth as more businesses start to realize that affiliate marketing is both cost efficent and safe as a marketing and payment model, which should help the industry become more organized and professions…all good things in my eyes.
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