if you’re in affiliate marketing, or interested in the traffic element of digital marketing (i.e. SEO, PPC, affiliate, email) then your job is very much all about the numbers, looking for patterns, trends and anomalies on which to back up theories and spot problems, using this data you can then build and plan strategies that should in theory improve the performance of your affiliate program. as such i’m always fascinated by business books and economics, despite being one of the worst ever economics students when i was at school (it wasn’t until i actually started to work with the number that it all started to make sense).
so, book you simply have to read because they are all about data and finding patterns and outliers within the data -
1. freakonomics, totally amazing book and documentry film that really stresses what is a consequential result of data, what is coincidental and what is causal, really good for anyone interested in looking at why certain things are the way they are and will help you think in a way that helps you to make causality related analysis.
2. outliers – another book about causality and spotting remote yet directly connected data to help explain result, really easy to read and the kind of data shown will really blow you away.
3. blink – not so much a book about data, but kind of remotely related, and stresses how important it is to be an expert as well as to trust your gut instinct then look at the data to back up your suspicions.
if you haven’t read these i highly recommend them not lease because all are highly entertaining mind blowing books that will really sharpen your mind.
so, book you simply have to read because they are all about data and finding patterns and outliers within the data -
1. freakonomics, totally amazing book and documentry film that really stresses what is a consequential result of data, what is coincidental and what is causal, really good for anyone interested in looking at why certain things are the way they are and will help you think in a way that helps you to make causality related analysis.
2. outliers – another book about causality and spotting remote yet directly connected data to help explain result, really easy to read and the kind of data shown will really blow you away.
3. blink – not so much a book about data, but kind of remotely related, and stresses how important it is to be an expert as well as to trust your gut instinct then look at the data to back up your suspicions.
if you haven’t read these i highly recommend them not lease because all are highly entertaining mind blowing books that will really sharpen your mind.
No comments:
Post a Comment