First happy Xmas to everyone, I hope you are all enjoying the Xmas period and able to spend time with all your loved ones.
Xmas 2010 has been pretty good for me in affiliate land, my own affiliate sites have been doing really well, results peaked on black Friday in the US as I expected giving my traffic sources. After that dat commissions and sales started to decline, it was the same with my google adsense commissions, all in all it’s been a pretty good Xmas, I think I’ll clear around £500 in affiliate commissions.
Workwise, the data shows that sales peaked earlier in the US than in the uk, we saw peaks the week of pay day over here, but there were issues around delivery dates and consumers being particularly concerned about getting the right products in time.
From a research point of view I’m very keen to look at the comparables -
Are people buying more?
Are people buying cheaper?is there a pattern between ppl buying more closer to Xmas? And how does this affect the basket value?
How does this compare with last year?
What has the usage of voucher codes been, and how does this affect product choice and basket values, how is this related to the time before Xmas?
What has the impact of cash back sites been?
Getting and understanding of the data is the fun bit for me and will help up start thinking about the consumer behaviour around the biggest shopping period of the year, with the weather this year having had a significant impact on consumers lives, will next year see new services and options for consumers help address these concerns?
Xmas 2010 has been pretty good for me in affiliate land, my own affiliate sites have been doing really well, results peaked on black Friday in the US as I expected giving my traffic sources. After that dat commissions and sales started to decline, it was the same with my google adsense commissions, all in all it’s been a pretty good Xmas, I think I’ll clear around £500 in affiliate commissions.
Workwise, the data shows that sales peaked earlier in the US than in the uk, we saw peaks the week of pay day over here, but there were issues around delivery dates and consumers being particularly concerned about getting the right products in time.
From a research point of view I’m very keen to look at the comparables -
Are people buying more?
Are people buying cheaper?is there a pattern between ppl buying more closer to Xmas? And how does this affect the basket value?
How does this compare with last year?
What has the usage of voucher codes been, and how does this affect product choice and basket values, how is this related to the time before Xmas?
What has the impact of cash back sites been?
Getting and understanding of the data is the fun bit for me and will help up start thinking about the consumer behaviour around the biggest shopping period of the year, with the weather this year having had a significant impact on consumers lives, will next year see new services and options for consumers help address these concerns?
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