2011 has already market some significant change in the air. i think this year is going to be one hell of a year. and its going to mean a lot of pressure on smaller affiliates.
Affiliate marketing has always been an informal industry, looking round any conference you’ll see people who looked like they just stepped off a plane from Barbados (to be fair they probably have), not that its any reflection on an individuals choice of fashion at all, but you’ll assume that if you were going to be speaking to the marketing director of, lets say Sky, you’d make a little bit of an effort to look like you mean business.
which is really the crux of the issue. this year, its all about professionalism, merchants are alredy going through massive cost cutting exercises and they don’t really care for small affiliates who suck up their time with banner requests and ask for exclusive codes without really having the traffic to justify it. this year, the big affiliates will get all the attention, and the deals are going to be longer term and far more specific.
what this means for the average one man affiliate is you’re going to need to up your game, think about affiliate marketing as a business not a game or a hobby, start thinking about the client and stop thinking the world owes you a favour and an exclusive code. start thinking about how you can push the boundaries to improve the quality of your traffic and the volume of your traffic and merchant will stand up and pay attention. Ranting on the forums and sounding off about how a merchant hasn’t done such and such isn’t going to change things…be more influential on their campaign and you might just see merchants tailoring the campaign to your favour.
at the end of the day its simple. merchants want lots of new customers, who don’t use codes…if you can get this, the flood gates will open.
Affiliate marketing has always been an informal industry, looking round any conference you’ll see people who looked like they just stepped off a plane from Barbados (to be fair they probably have), not that its any reflection on an individuals choice of fashion at all, but you’ll assume that if you were going to be speaking to the marketing director of, lets say Sky, you’d make a little bit of an effort to look like you mean business.
which is really the crux of the issue. this year, its all about professionalism, merchants are alredy going through massive cost cutting exercises and they don’t really care for small affiliates who suck up their time with banner requests and ask for exclusive codes without really having the traffic to justify it. this year, the big affiliates will get all the attention, and the deals are going to be longer term and far more specific.
what this means for the average one man affiliate is you’re going to need to up your game, think about affiliate marketing as a business not a game or a hobby, start thinking about the client and stop thinking the world owes you a favour and an exclusive code. start thinking about how you can push the boundaries to improve the quality of your traffic and the volume of your traffic and merchant will stand up and pay attention. Ranting on the forums and sounding off about how a merchant hasn’t done such and such isn’t going to change things…be more influential on their campaign and you might just see merchants tailoring the campaign to your favour.
at the end of the day its simple. merchants want lots of new customers, who don’t use codes…if you can get this, the flood gates will open.
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